Privacy policy

Last updated: May 18, 2026

This Privacy Policy describes how BOTANIC LLC, a Texas limited liability company doing business as Botanic Hair ("Botanic", "we", "us", or "our") collects, uses, and discloses personal information when you visit, use our services, or make a purchase from shop.trybotanic.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

Personal Information We Collect

We collect the following categories of personal information, depending on how you interact with us:

Information you provide directly to us:

  • Contact information — name, mailing address, email address, and phone number.
  • Order information — billing address, shipping address, payment confirmation, and product preferences.
  • Account information — username, password, and security questions, if you create an account.
  • Customer support information — any information you include in messages you send to us.

Information we collect automatically when you use the Site:

  • Device and browser information — IP address, device identifier, browser type, operating system, and language preferences.
  • Usage information — pages visited, links clicked, time spent on pages, and the referring website.
  • Location information — approximate location derived from your IP address.

This automatic collection uses cookies, pixels, web beacons, software development kits, and similar tracking technologies (collectively, "Cookies").

Information we obtain from third parties:

  • Payment processors, including Shopify Payments and other PCI-DSS compliant processors that handle payment information on our behalf.
  • Service providers that support the Site, including Shopify, email service providers, fulfillment partners, and analytics providers.
  • Advertising partners, including Meta, Google, and TikTok, that share information about your interactions with our advertising.

How We Use Your Personal Information

Providing the Services. We use your information to process orders, arrange shipping, manage your account, respond to customer support inquiries, send transactional emails, and fulfill our contract with you.

Marketing and advertising. Where permitted by law, we use your information to send marketing communications, personalize your experience on the Site, and serve relevant advertising on third-party platforms. You may opt out of marketing emails at any time using the unsubscribe link in any email. For EEA, UK, and Swiss residents, the legal basis for marketing is our legitimate interest in promoting our products (Article 6(1)(f) GDPR), or, where required by law, your consent (Article 6(1)(a) GDPR).

Analytics and improvement. We use information about how the Site is used to understand which features are valuable, to debug issues, and to improve the customer experience.

Security and fraud prevention. We use information to detect, investigate, and prevent fraudulent transactions and other unlawful activity.

Legal compliance. We use information to comply with applicable law, respond to legal process, and protect our rights, property, and the safety of our users and the public.

Cookies

We use Cookies to operate the Site, remember your preferences, analyze Site usage, and serve relevant advertising. You can disable Cookies through your browser settings, but doing so may limit functionality of the Site. Where required by law, we will request your consent before placing non-essential Cookies.

How We Disclose Personal Information

We disclose personal information in the following circumstances:

  • Service providers — to vendors, contractors, and agents who perform services on our behalf, including Shopify (e-commerce platform), payment processors, fulfillment partners, email service providers, customer support tools, and analytics providers. These parties are contractually required to use information only for the purposes we authorize.
  • Advertising partners — to advertising and marketing partners (including Meta, Google, and TikTok) to deliver and measure advertising, subject to your consent where required.
  • Affiliates and successors — to subsidiaries, affiliates, and to acquirers in the event of a merger, sale, or other corporate transaction.
  • Legal requirements — to comply with applicable law, legal process, or governmental request, and to enforce our Terms of Service or protect the rights, property, or safety of Botanic, our customers, or others.
  • With your consent — in any other circumstance, with your prior consent.

We do not sell personal information in exchange for monetary consideration. Some of the disclosures described above may be considered "sales" or "sharing" under certain U.S. state privacy laws (including the California Consumer Privacy Act); see the "U.S. State Privacy Rights" section below.

Data Retention

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least seven (7) years to comply with tax and accounting requirements. Marketing data is retained until you opt out or for two (2) years from your last interaction, whichever is shorter.

International Data Transfers

We are based in the United States, and the personal information we collect may be transferred to, stored, and processed in the United States and other countries where our service providers operate. Where required by law, we rely on appropriate transfer mechanisms, including the European Commission's Standard Contractual Clauses, to ensure your information receives an adequate level of protection.

Your Privacy Rights

Depending on where you reside, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal information we hold about you.
  • Correction — request that we correct inaccurate or incomplete information.
  • Deletion — request that we delete your personal information, subject to limited exceptions.
  • Portability — request that we provide your information in a portable format.
  • Opt out of marketing — opt out of marketing communications at any time using the unsubscribe link in any marketing email or by contacting us.
  • Opt out of automated decisions — object to processing based solely on automated decision-making with legal or similarly significant effects.

To exercise these rights, please email contact@trybotanic.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before responding.

U.S. State Privacy Rights

Residents of California, Colorado, Connecticut, Virginia, Utah, and other U.S. states with comprehensive privacy laws have specific rights with respect to their personal information, including the right to know, the right to delete, the right to correct, and the right to opt out of "sales" or "sharing" of personal information for cross-context behavioral advertising. To exercise these rights, please email contact@trybotanic.com or use the "Do Not Sell or Share My Personal Information" link in the Site footer (where applicable). We will not discriminate against you for exercising your privacy rights.

European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and equivalent laws, including the rights described in the "Your Privacy Rights" section. You also have the right to lodge a complaint with your local data protection authority. The data controller is BOTANIC LLC at the address below.

Children's Privacy

The Services are not directed to children under the age of 13 (or under 16 in the EEA, UK, or Switzerland), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will delete it. If you believe a child has provided us with personal information, please contact us at contact@trybotanic.com.

Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or method of electronic storage is fully secure. We cannot guarantee absolute security of your information.

Third-Party Websites and Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of any third party. We encourage you to review the privacy policies of any third-party site you visit.

Contact Us

If you have questions about this Privacy Policy or about our privacy practices, please contact us at:

BOTANIC LLC (dba Botanic Hair)
Attn: Privacy
5900 Balcones Drive, STE 100
Austin, TX 78731, USA
Email: contact@trybotanic.com